Campaign communications are bringing the fun and rallying voters
Something fascinating and fantastic is happening with campaign communications in 2024 and it warms my story loving heart. In the past, voters have rallied around their political party, social issues, geography, and demographics such as age, race, religion, and ethnicity. This year we’re seeing people rally around their interests, passions, and affinities in support of Kamala Harris and Tim Walz. From comedy and food to pets and music, there is a group for all of us. These groups and their respective Zoom events are using trusted messengers — people with whom we share a common bond and who make us feel safe—to relate to voters on a personal level.
This week I went to two online incredible online events: Swifties for Kamala organized by Taylor Swift fans and Cooking for Kamala organized by professional celebrity chefs. (They were both recorded so you can watch them at the links below.) Swifties raised over $144,000 and the chefs raised over $225,000 from event attendees. They got people registered to vote, helped people check their voter registration, talked about issues related to their interests (in these cases, corporate monopolies like Ticketmaster and food security, respectively), provided resources for people to volunteer on the campaign to knock on doors, send postcards, make phone calls, combat disinformation and misinformation, and most importantly activate their friends, family members, and communities to turn out the vote this November.
Swifties for Kamala has a full website, social media accounts, merch for the cause, friendship bracelets (of course!) and a newsletter called Paint the Town Blue where they are continuing to activate their community after the event. What’s even more impressive about Swifties for Kamala is that it’s organized and run only by fans, not celebrities. Taylor herself is not involved, and they had Senator Elizabeth Warren and Carole King attend the event as special guests.
Collectively, all these affinity events and efforts are also doing the important work of reminding all of us that politics is about people and policies. It’s personal. It’s about who we are and who we want to be. It’s about how we live together in community, in harmony. It’s about the world we’re building for ourselves and future generations. While disagreements will inevitably happen, politics can only be effective if it’s about unity and open, clear communications. These affinity events are putting the heart back into government, and they’re giving us hope.
Some media outlets have said joy is not a strategy. These events show joy is not only a strategy; it’s also a way of being and doing. And it’s working.
Swifties for Kamala website, social media accounts, and event rewatch:
https://swifties4kamala.com/
https://linktr.ee/swifties4kamala
https://www.youtube.com/live/r9lQlWzQLPQ
Cooking for Kamala event rewatch:
https://pages.hovercast.live/cooking-for-kamala/live